“Iron rusts from disuse, stagnant water loses its purity and in cold weather becomes frozen; even so does inaction sap the vigor of the mind. So we must stretch ourselves to the very limits of human possibility.”

– Leonardo da Vinci

People are not monochromatic, they possess many colors and strive to define their own personal visible spectra. Being colorful is what makes us human. Today’s innovation has been monochromatic, reducing people to observers rather than active participants.

From the physical record to digital file-sharing and streaming, from newspapers to blogs, food, education, medicine, clothing and transportation, the distributed and collaborative nature of people is what drives innovation and transformation.

Innovation feeds on differentiated thought and differentiated thought requires diversity; diversity of experience, diversity of culture, diversity of failures and successes, and diversity of wants and needs. We must be able to adapt along the needs of people which are constantly changing and vary in definition, scope and scale. If a culture of diversity exists, then a culture of ubiquitous innovation can also exist.

The challenge is one of opportunity. Seeking ubiquitous innovation means seeking the development of solutions and delivery of real, lasting and high impact value that is inclusive of all needs, problems and circumstances. It provides the opportunity for all lives to be transformed.

As technology and culture evolve, so do our needs, their increasingly complex solutions and our interactions with the world.

Inspired to bring magic back into the lives of people, we must harness the advances in science, technology and culture to imagine transformative solutions that provide seamless and contextual experiences and value that is meaningful and unique to millions or even billions of people.